Behavioural Economics - an introduction

Why we do what we do rather than what we should do...

The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.

This session will look at the theories underpinning the science and consider some of the more common decision errors.

By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!

Agenda

  • Introductions
  • Why does Behavioural Economics matter?
  • The Theory
  • Prospect Theory
  • Bounded Rationality, Heuristics and Biases
  • Fast and Slow Thinking
  • MINDSPACE

Date: 22 June 2021

Time(s): 10.00 am - 11.30 am

2.00 pm - 3.30 pm

Where: This is a virtual event

The Masterclass will last an hour and a half with the opportuntiy to continue the conversation.

Refreshments will doubtless be available from a kitchen near you.

Register here

Upcoming Masterclasses...

Behavioural Economics - an introduction

22 June 2021

Theories from the field of Behavioural Economics are being used increasingly by governments, regulators and companies to 'nudge' us towards the right decision - in their eyes at least. This session explores the foundations of this emerging field of study.

Find out more and book

What people have to say about previous events....

The masterclass at Chadwicks, for me is a fantastic way to boost my knowledge in an important field which I often feel the effects from, yet seldom get to learn about. A wonderful setting at the enterprise centre, amongst like-minded company.

Andy Davies | Business Development | Green Duck

I cannot recommend Chadwick’s Masterclasses too highly nor say enough good things about them. Chadwick’s Masterclasses provide fresh insights and offer practical steps to build, maintain and retain value in businesses. Richard delivers clear and well-thought-out advice while challenging preconceptions. The workshops are thoroughly researched and never turn into sales presentations. I learn something every time I attend.

Paul Palik | Senior Associate | Corporate Team | Birketts LLP