Behavioural Economics - an introduction
Why we do what we do rather than what we should do...
The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.
This session will look at the theories underpinning the science and consider some of the more common decision errors.
By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!
- Why does Behavioural Economics matter?
- The Theory
- Prospect Theory
- Bounded Rationality, Heuristics and Biases
- Fast and Slow Thinking
Date: 22 June 2021
Time(s): 10.00 am - 11.30 am
2.00 pm - 3.30 pm
Where: This is a virtual event
The Masterclass will last an hour and a half with the opportuntiy to continue the conversation.
Refreshments will doubtless be available from a kitchen near you.