Behavioural Insights

The study of humans and their (apparently) irrational interactions with the world

The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.

This session will look at the theories underpinning the science and consider some of the more common decision errors.

By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!

Agenda

  • Introductions
  • Why does Behavioural Economics matter?
  • The Theory
  • Prospect Theory
  • Bounded Rationality, Heuristics and Biases
  • Fast and Slow Thinking
  • MINDSPACE
  • Building a Nudge Toolkit

Date: 5 December 2018

Time(s): 8.15 til 10.15

12.15 til 2.15

Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ

The Masterclass will last 2 hours with questions.

Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Families MPower project that supports parents who have had a child taken into care.

Register here

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What people have to say about previous events....

I cannot recommend Chadwick’s Masterclasses too highly nor say enough good things about them. Chadwick’s Masterclasses provide fresh insights and offer practical steps to build, maintain and retain value in businesses. Richard delivers clear and well-thought-out advice while challenging preconceptions. The workshops are thoroughly researched and never turn into sales presentations. I learn something every time I attend.

Paul Palik | Senior Associate | Corporate Team | Birketts LLP

Chadwick’s Masterclasses are one of the highlights in my calendar. Clearly, a great deal of thought and preparation goes into them, which results in useful and up-to-date information that helps me plan my personal money matters, develop my business and think more clearly about what to do next in this ever-changing world. I strongly recommend them to anyone looking to improve the management of their finances.

Lindsey Mack | Director | CloudQast