The study of humans and their (apparently) irrational interactions with the world
The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.
This session will look at the theories underpinning the science and consider some of the more common decision errors.
By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!
- Why does Behavioural Economics matter?
- The Theory
- Prospect Theory
- Bounded Rationality, Heuristics and Biases
- Fast and Slow Thinking
- Building a Nudge Toolkit
Date: 5 December 2018
Time(s): 8.15 til 10.15
12.15 til 2.15
Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ
The Masterclass will last 2 hours with questions.
Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Families MPower project that supports parents who have had a child taken into care.