Brand Vision Values

creating sustainable competitive advantage

Research suggests that focussed, differentiated firms tend to be more profitable and valuable. Through a series of case studies and real-life experience, this session explores the importance of a strong brand and a clear purpose in creating the values that will lead to sustainable competitive advantage.

Date: 21 February 2018

Time(s): 8.15 til 10.15

12.15 til 2.15

Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ

The Masterclass will last 2 hours with questions.

Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Families MPower project that supports parents who have had a child taken into care.

Register here

Upcoming Masterclasses...

Behavioural Insights

24 January 2018

Theories from the field of Behavioural Economics are being used increasingly by governments, regulators and companies to 'nudge' us towards the right decision - in their eyes at least. This session explores the foundations of this emerging field of study.

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Brand Vision Values

21 February 2018

A clear vision that is supported by values which are communicated through a strong brand sits at the heart of many successful businesses. This session looks at the factors behind the rise of successful brand-led companies.

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Death of a Salesman

14 March 2018

Work smarter not harder, as the old adage goes. This session looks at using strategic HR to create an environment where no-one sells but people buy more.

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What people have to say about previous events....

I cannot recommend Chadwick’s Masterclasses too highly nor say enough good things about them. Chadwick’s Masterclasses provide fresh insights and offer practical steps to build, maintain and retain value in businesses. Richard delivers clear and well-thought-out advice while challenging preconceptions. The workshops are thoroughly researched and never turn into sales presentations. I learn something every time I attend.

Paul Palik | Senior Associate | Corporate Team | Birketts LLP

I have been a regular attendee at Chadwick’s business seminars for several years and without fail I have found the sessions to be useful and practical on the one hand whilst thought provoking and inspiring on the other. Many advisers can put on topical seminars, few can make you feel that you want to go on to study the subject yourself!

Dawn Parkes | Managing Partner | Hatch Brenner