Disruptive Innovation for Competitive Advantage
creating an innovation culture
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs
Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and propositions.
Earlier this year, the creator of Disruptive Innovation Theory, Clayton Christensen, died at just 67.
We will start with an ovewrview of his theory to gain an understanding of what is, and isn't, a disruptive innovation. Through a series of case studies we will show that you don't need to be a tech company to be either disruptive or innovative.
Date: 8 April 2020
Time(s): 8.15am (for 8.30am) til 10.30am
12.15pm (for 12.30pm) til 2.30pm
Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ
The Masterclass will last 2 hours with questions.
Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Families MPower project that supports parents who have had a child taken into care.