Disruptive Innovation for Competitive Advantage

creating an innovation culture

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs

Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and propositions.

Earlier this year, the creator of Disruptive Innovation Theory, Clayton Christensen, died at just 67.

We will start with an ovewrview of his theory to gain an understanding of what is, and isn't, a disruptive innovation. Through a series of case studies we will show that you don't need to be a tech company to be either disruptive or innovative.

Date: 8 April 2020

Time(s): 8.15am (for 8.30am) til 10.30am

12.15pm (for 12.30pm) til 2.30pm

Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ

The Masterclass will last 2 hours with questions.

Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Families MPower project that supports parents who have had a child taken into care.

Register here

Upcoming Masterclasses...

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3 March 2020

Most of us understand the need to embrace diversity in the workplace but how do we turn ‘the right thing to do’ into a clear business advantage? This session looks at how the different experiences and attitudes of a cognitively diverse team can create real benefits for businesses, colleagues and wider stakeholders. It will consider different management styles and how these impact on the ability to realise the potential of a truly inclusive culture.

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Disruptive Innovation for Competitive Advantage

8 April 2020

Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and propositions.

Find out more and book

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What people have to say about previous events....

Chadwick’s Masterclasses are one of the highlights in my calendar. Clearly, a great deal of thought and preparation goes into them, which results in useful and up-to-date information that helps me plan my personal money matters, develop my business and think more clearly about what to do next in this ever-changing world. I strongly recommend them to anyone looking to improve the management of their finances.

Lindsey Mack | Director | CloudQast

I have been a regular attendee at Chadwick’s business seminars for several years and without fail I have found the sessions to be useful and practical on the one hand whilst thought provoking and inspiring on the other. Many advisers can put on topical seminars, few can make you feel that you want to go on to study the subject yourself!

Dawn Parkes | Managing Partner | Hatch Brenner