Disruptive Innovation for Competitive Advantage

creating an innovation culture

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs

Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and propositions.

Earlier this year, the creator of Disruptive Innovation Theory, Clayton Christensen, died at just 67. We will start with an ovewrview of his theory to gain an understanding of what is, and isn't, a disruptive innovation. Through a series of case studies we will show that you don't need to be a tech company to be either disruptive or innovative.

This will be followed by a discussion with Dr Clive Edmonds, founder of innovation specialists Scienta Group, who will consider Innovation in a Post-Brexit World.

Dr Clive Edmonds started his career in the brewing and wine industry and quickly decided that he preferred drinking to making it! He then embarked on a PhD in Molecular Genetics with the output of which allowed the generation of hydrogen for fuel cells using bacteria. In addition he has gained qualifications in Innovation Management, Project Management and Psychology.

He was Head of Consumer Products for the international consulting company PA Consulting, a position he held for 8 years.

In 2003 he founded the Scienta Group, a global networked company of 80 associated specialists dedicated to delivering innovation in a number of industry sectors.

Scienta has worked with many small, medium and very large organisations over the last 15 years to develop innovative approaches to their businesses. Examples include: the ‘beer widget’ used in canned products, a novel approach to managing futures at the London Institute of Financial Futures Exchange and working with a regional accounting company to develop innovative new ways to develop their business model and drive growth and profit.

He currently is directing a global innovation programme with one of the world's largest consumer goods corporations.

Date: 1 January 1970

Time(s): 8.15am (for 8.30am) til 10.30am

12.15pm (for 12.30pm) til 2.30pm

Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ

The Masterclass will last 2 hours with questions.

Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Ormiston Families MPower project that supports parents who have had a child taken into care.

Register here

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