Creating an Innovation Culture
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs
Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and services.
We will start the session by considering how our culture can positively support innovation - from recruitment, through reward policies to organisational structures. We’ll then go on to look more closely at disruptive innovation – considering what it is and why all businesses need to be aware of it as they are either disrupters themselves or potentially vulnerable to one.
Through a series of case studies we will show that you don't need to be a tech company to be either disruptive or innovative.
The Foundations - creating an Innovation Culture
Disruptive Innovation - the theory and practice
Questions and Close
Date: 23 April 2024
Time(s): 6.00pm til 8.00pm
Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, NR4 7TJ
The Masterclass will last around two hours with questions and be of interest to all investors but particularly those who can see retirement on the horizon. Coffee or tea and exceptionally fine cake will be served
This is an in-person session so places are limited. We are keen to keep our Masterclasses free of charge. To help achieve this please could you try to honour your commitment to attend or let us know as soon as possible if you are unable to make it so your place can be allocated to someone else?
This year, we are proud to support The Priscilla Bacon Hospice Charity. If you find the masterclass useful we would encourage you to make a donation to support their work.