Introducing Behavioural Economics

Why don't we make better decisions?

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The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.

This session will look at the theories underpinning the science and consider some of the more common decision errors.

As we go through the session, we’ll consider how the ideas we’re discussing influence reactions to climate change and the extent behavioural economics can both explain the worrying, and growing, backlash against climate commitments and perhaps offer solutions.

By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!

"Very interesting and engaging talk" James Siggee, Aquaterra Energy

"Exceeded my expectations and made me question my automatic thought processes in the way I work" Maria Codling, NatWest

Agenda

  • Introductions
  • Why does Behavioural Economics matter?
  • The Theory
  • Prospect Theory
  • Bounded Rationality, Heuristics and Biases
  • Fast and Slow Thinking
  • MINDSPACE

Date: 13 February 2024

Time(s): 6.00 pm until 8.00 pm

Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, NR4 7TJ

The Masterclass will last around two hours with questions and be of interest to anyone keen to understand what drives our decisions. Coffee or tea and exceptionally fine cake will be served

This is an in-person session so places are limited. We are keen to keep our Masterclasses free of charge. To help achieve this please could you try to honour your commitment to attend or let us know as soon as possible if you are unable to make it so your place can be allocated to someone else?

This year, we are proud to support The Priscilla Bacon Hospice Charity. If you find the masterclass useful we would encourage you to make a donation to support their work.
Priscilla Bacon

Register here

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What people have to say about previous events....

Two great presentations - although I'd experienced the business sale process before was good to hear the pitfalls from James again. Richard is always easy to listen to and his delivery is great. James explained each element in a interesting way - could easily have lost people if the delivery had been tedious! Love the idea of the presentations - this one was less interesting to me than the previous one - cake made up for it!

Michael Bayley | Barric Limited

Radostina was marvelous, intelligent and had a lovely presence. Excellent speaker. Both talks were informative and intelligent. There were plenty of takeaways and the peer-to-peer conversation was engaging as well. Also, the cake halfway was a nice touch. I'll do anything for cake.

Rob Morley | Fountain Partnership

Beginning to plan seriously for retirement and being a relative newbie in Norwich, it was refreshing to be introduced to a firm that places great emphasis on technical analysis and thoughtful planning. Too often, in my experience, IFAs are more concerned with style over substance but Chadwicks, through their Masterclass sessions offer real insight into investment management and retirement planning. Whether as a professional adviser or, like myself, someone looking for genuine insight into the changing times of today, I would recommend the sessions wholeheartedly.

Andrew Thorpe | Former Finance and Operations Director | Jarrold Norwich

This was my first event, and I was impressed with how it was operated, the topics covered and the quality of the speakers.

Faith Pearce | MA Partners LLP

I have been a regular attendee at Chadwick’s business seminars for several years and without fail I have found the sessions to be useful and practical on the one hand whilst thought provoking and inspiring on the other. Many advisers can put on topical seminars, few can make you feel that you want to go on to study the subject yourself!

Dawn Parkes | Managing Partner | Hatch Brenner

Very Informative, with great speakers. Interesting audience engagement as well.

Jordon King | Delta Fire Ltd

Chadwick’s Masterclasses are one of the highlights in my calendar. Clearly, a great deal of thought and preparation goes into them, which results in useful and up-to-date information that helps me plan my personal money matters, develop my business and think more clearly about what to do next in this ever-changing world. I strongly recommend them to anyone looking to improve the management of their finances.

Lindsey Mack | Director

Good choice of presentations, all of interest, good venue ... So many people don't think of the impact of retirement soon enough on both our finances and our wellbeing. All businesses would benefit from having these presentations for those in their late 50's and early 60's to get individuals thinking about what they need to do and what they want to do, to ease themselves into retirement.

Julie Lawrence | Unity Occupational Health & Wellbeing