Introducing Behavioural Economics
Why don't we make better decisions?
The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.
This session will look at the theories underpinning the science and consider some of the more common decision errors.
As we go through the session, we’ll consider how the ideas we’re discussing influence reactions to climate change and the extent behavioural economics can both explain the worrying, and growing, backlash against climate commitments and perhaps offer solutions.
By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!
"Very interesting and engaging talk" James Siggee, Aquaterra Energy
"Exceeded my expectations and made me question my automatic thought processes in the way I work" Maria Codling, NatWest
- Why does Behavioural Economics matter?
- The Theory
- Prospect Theory
- Bounded Rationality, Heuristics and Biases
- Fast and Slow Thinking
Date: 13 February 2024
Time(s): 6.00 pm until 8.00 pm
Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, NR4 7TJ
The Masterclass will last around two hours with questions and be of interest to anyone keen to understand what drives our decisions. Coffee or tea and exceptionally fine cake will be served
This is an in-person session so places are limited. We are keen to keep our Masterclasses free of charge. To help achieve this please could you try to honour your commitment to attend or let us know as soon as possible if you are unable to make it so your place can be allocated to someone else?
This year, we are proud to support The Priscilla Bacon Hospice Charity. If you find the masterclass useful we would encourage you to make a donation to support their work.