Organic Growth Strategies
Growing Your Business from Within
The first presentation focuses on growing a business from within by leveraging existing resources. It covers market penetration, product development, market expansion, and diversification strategies. Through real-world examples and case studies, you'll learn how to innovate and optimize operations to achieve sustainable, organic growth.
Key Topics:
1. Understanding Organic Growth:
- Definition and significance of organic growth in building a resilient business.
- Differentiating between organic and inorganic growth approaches.
2. Market Penetration Strategies:
- Techniques for increasing market share within existing markets, such as competitive pricing, enhanced distribution, and targeted promotions.
3. Product Development Strategies:
- The importance of innovation in product development to retain and attract customers.
- Strategies for introducing new products or enhancing existing ones.
4. Market Expansion Strategies:
- Approaches to entering new geographic regions or targeting new customer segments with existing products.
5. Diversification Strategies:
- Exploring new products and markets to reduce risk and open new revenue streams.
Agenda:
Introductions
Organic Growth Strategies Richard Ross
Comfort Break
Guest Speaker
Group discussions
Questions and Close
Date: 17 September 2024
Time(s): 5.45pm til 8.00pm
Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, NR4 7TJ
The Masterclass will last around two hours with questions and be of interest to senior decision-makers in organisations that are keen to scale-up.
Coffee or tea and exceptionally fine cake will be served
The new format means this series of Masterclasses will have fewer places available. To encourage commitment we are now charging £20 per session. However, we will continue to cover the costs of these sessions and all ticket revenue will be donated to the Norfolk Community Foundation. Refunds will not be given for cancellations or non-attendance but you will feel the warm glow of knowing your money has been spent on helping someone!