Organic Growth Strategies

Growing Your Business from Within

The first presentation focuses on growing a business from within by leveraging existing resources. It covers market penetration, product development, market expansion, and diversification strategies. Through real-world examples and case studies, you'll learn how to innovate and optimise operations to achieve sustainable, organic growth.

Key Topics:

1. Understanding Organic Growth:

  • Definition and significance of organic growth in building a resilient business.
  • Differentiating between organic and inorganic growth approaches.

2. Market Penetration Strategies:

  • Techniques for increasing market share within existing markets, such as competitive pricing, enhanced distribution, and targeted promotions.

3. Product Development Strategies:

  • The importance of innovation in product or service development to retain and attract customers.
  • Strategies for introducing new products and services or enhancing existing ones.

4. Market Expansion Strategies:

  • Approaches to entering new geographic regions or targeting new customer segments with existing products or services.

5. Diversification Strategies:

  • Exploring new products, services and markets to reduce risk and open new revenue streams.

Agenda:

Introductions

Organic Growth Strategies Richard Ross

Comfort Break

Guest Speaker Andrew Paterson

Group discussions

Questions and Close

About our Guest Speaker:

Andrew Paterson is a former Managing Director of Raepak Limited, a UK company specialising in plastic packaging for the health and beauty sectors. Known for his strategic leadership, Andrew expanded the company's market presence and promoted sustainable packaging initiatives. Under his guidance, Raepak became a trusted supplier for global brands, recognised for its high-quality, eco-friendly packaging solutions. Andrew steered the company through the acquisition by Berlin Packaging.

Date: 17 September 2024

Time(s): 5.45pm til 8.00pm

Where: The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, NR4 7TJ

The Masterclass will last around two hours with questions and be of interest to senior decision-makers in organisations that are keen to scale-up.

Coffee or tea and exceptionally fine cake will be served


The new format means this series of Masterclasses will have fewer places available. To encourage commitment we are now charging £20 per session. However, we will continue to cover the costs of these sessions and all ticket revenue will be donated to the Norfolk Community Foundation. Refunds will not be given for cancellations or non-attendance but you will feel the warm glow of knowing your money has been spent on helping someone!

Register here

Upcoming Masterclasses...

Employee Ownership Trusts - an introduction

26 February 2025

The steady reductions in Business Asset Disposal relief announced in the Autumn Budget have led many to reconsider their exit options. In this session we will look at a range of possible routes with a deeper look at Employee Ownership Trusts.

Find out more and book

What people have to say about previous events....

Two great presentations - although I'd experienced the business sale process before was good to hear the pitfalls from James again. Richard is always easy to listen to and his delivery is great. James explained each element in a interesting way - could easily have lost people if the delivery had been tedious! Love the idea of the presentations - this one was less interesting to me than the previous one - cake made up for it!

Michael Bayley | Barric Limited

Radostina was marvelous, intelligent and had a lovely presence. Excellent speaker. Both talks were informative and intelligent. There were plenty of takeaways and the peer-to-peer conversation was engaging as well. Also, the cake halfway was a nice touch. I'll do anything for cake.

Rob Morley | Fountain Partnership

Beginning to plan seriously for retirement and being a relative newbie in Norwich, it was refreshing to be introduced to a firm that places great emphasis on technical analysis and thoughtful planning. Too often, in my experience, IFAs are more concerned with style over substance but Chadwicks, through their Masterclass sessions offer real insight into investment management and retirement planning. Whether as a professional adviser or, like myself, someone looking for genuine insight into the changing times of today, I would recommend the sessions wholeheartedly.

Andrew Thorpe | Former Finance and Operations Director | Jarrold Norwich

This was my first event, and I was impressed with how it was operated, the topics covered and the quality of the speakers.

Faith Pearce | MA Partners LLP

I have been a regular attendee at Chadwick’s business seminars for several years and without fail I have found the sessions to be useful and practical on the one hand whilst thought provoking and inspiring on the other. Many advisers can put on topical seminars, few can make you feel that you want to go on to study the subject yourself!

Dawn Parkes | Managing Partner | Hatch Brenner

I cannot recommend Chadwick’s Masterclasses too highly nor say enough good things about them. Chadwick’s Masterclasses provide fresh insights and offer practical steps to build, maintain and retain value in businesses. Richard delivers clear and well-thought-out advice while challenging preconceptions. The workshops are thoroughly researched and never turn into sales presentations. I learn something every time I attend.

Paul Palik | Partner | Corporate Team | Birketts LLP

I enjoyed all the sessions and took away a golden nugget or two from each of them.

Tracey Aldous | Mint BB

Good choice of presentations, all of interest, good venue ... So many people don't think of the impact of retirement soon enough on both our finances and our wellbeing. All businesses would benefit from having these presentations for those in their late 50's and early 60's to get individuals thinking about what they need to do and what they want to do, to ease themselves into retirement.

Julie Lawrence | Unity Occupational Health & Wellbeing